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This is a unique number that is assigned to your eBay store by eBay inc. Like most things at eBay it is a well kept secret, and it differs from your store name. We will show you how to find this elusive critter:
If you have the RSS already turned on, or you are not sure if you do, then open up your eBay store. If you see the orange RSS icon at the bottom of your store page your RSS feed is active. Click on the Orange RSS button.
 
A window will open with a bunch of nonsense code. Towards the top of your internet browser there is a navigation box. Inside that box will be a funny looking URL just like the one below. Towards the end of that URL there you will see the word "storeId" after that will be a number. This is your eBay Store ID number. I have it highlighted in the example below in black. This is the elusive eBay store Id number.
http://rss.api.ebay.com/ws/rssapi?FeedName=StoreItems&siteId=0&language=en-US&output=RSS20&storeId=14819957

If you do not have your RSS feed turned on, then with proceed with the following steps

Log on to eBay then at the top of any page click on the "My eBay" link.Now once in "My eBay" click on the Marketing Tools link.
You will find a screen similar to the one below. The bottom line reads "Listing feeds RSS and listing export" click on the Manage link
The below screen will appear. Select the Radio Buttons shown.
Click the Apply button and this will activate you RSS feeds. Even if you do not use our tool I suggest you turn it on, search engines love these files. Now you can follow the steps at the beginning of this example to obtain your store ID number.
     
     

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